- Consistent national pricing on premium MICHELIN® truck tires, including MICHELIN® X One® tires and BFGoodrich® truck tires at participating Michelin® dealers
- Point-of-sale materials including MICHELIN® brand data books and tire reference guides, MICHELIN® X One® product information, MICHELIN® X One® Secondary Market Satisfaction Guarantee, and BFGoodrich MICHELIN® X One® brand data books and tire reference guides.
- Access to Michelin® Customer Service, a program website, a Michelin® dealer locator and a Michelin® Field Sales Representative.
UTA Members login at http://www.uta.org to view more information.
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